LB - Auto Racing Upickem 0614

Home | Real Estate Search | Classifieds | Place an Ad | Public Notices | Galleries | Obituaries | Subscriber Services | Kingman Digital | Contact Us
Kingman Daily Miner | Kingman, Arizona

home : latest news : latest news June 24, 2016


8/19/2014 6:00:00 AM
Wigwam owner: Youth are the future of Route 66's success
The Wigwam Motel in Rialto, Calif., is one of many quirky stops on Route 66 – a road that needs to start courting a younger audience to stay competitive. (Courtesy)
The Wigwam Motel in Rialto, Calif., is one of many quirky stops on Route 66 – a road that needs to start courting a younger audience to stay competitive. (Courtesy)

Kim Steele
Miner Staff Reporter


KINGMAN - To Kumar Patel, it's all about reaching the younger generation with the message of Route 66.

Patel, owner of the Wigwam Motel on Route 66 in Rialto, Calif., knows that unless he and other business owners along the Mother Road successfully convince others of the joys of traveling the route, their customer base will die off just like the older enthusiasts who frequent their establishments.

Patel understands that if younger motorists don't relate to the quirky elements of the vintage road, they'll hit the highways instead.

So far, that message is falling on eager ears.

The motel, which was built in 1949 and features 19 individual, renovated wigwam rooms, has seen an uptick in younger tourists eager to experience the many oddities and curiosities that dot the 2,000-mile road running from Grant Park in Chicago to the Santa Monica Pier in California.

Patel's family bought the motel in 2003.

"This year is busy," said Patel at a symposium during the International Route 66 Festival. "We sold out for 72 days straight, which was more than I ever expected. And we've kept the rates the same, even though we're more popular now.

"People who can't stay on the Saturday night they want because we're booked are willing to pick another day just to be able to visit. We're very pleased with how things are going."

Patel is doing his part to plug the iconic culture of Route 66 among the younger generation.

He hosted a doughnut party and summer's end hip-hop festival at the motel, complete with strobe lights and DJs. Patel decorated the tepee-shaped motel rooms to look like Christmas trees. And he has pursued social media - especially Facebook - with a passion.

"Social media is the best way to keep this going," said Patel. "For Route 66, social media is the next big thing because everyone on Facebook sees what we're writing.

"This is how we connect today and how we reach the younger generation."

ICT - Mohave Electric WI_Power Boy 233x388
Related Stories:
• Let's keep the Route 66 Festival momentum going
• Economic boost seen from Kingman's Route 66 Festival


    Most Viewed     Recently Commented
•   Kingman Council awards $45K bid, but were the rules followed? (2073 views)

•   FBI thwarts plan to blow up BLM cabin in Mohave County (1626 views)

•   Obituary: Rosalinda Johnson (1405 views)

•   Voters might decide the fate of Kingman Crossing (1223 views)

•   Obituary: Lisa Faye (Prell) Hilderbrand (938 views)


Article Comment Submission Form
Comments are not posted immediately. Submissions must adhere to our Use of Service Terms of Use agreement. Rambling or nonsensical comments may not be posted. Comments are limited to Facebook character limits. In order for us to reasonably manage this feature we may limit excessive comment entries.
Submit an Article Comment

Advanced Search

HSE - We want to hear from you
Kingman Chamber News
House Ad- Dining Guide
Auto Racing Upickem 0618
Find more about Weather in Kingman, AZ
Click for weather forecast






Find it Features Blogs Milestones Extras Submit Other Publications Local Listings
Real Estate Search | Classifieds | Place an Ad | Find Kingman Jobs | Kingman Chamber | e-News | Contact Us | RSS | Site Map
LB - Auto Racing Upickem 0614

© Copyright 2016 Western News&Info, Inc.® The Kingman Daily Miner is the information source for Kingman and surrounding area communities in Northern Arizona. Original content may not be reprinted or distributed without the written permission of Western News&Info, Inc.® Kingman Daily Miner Online is a service of WNI. By using the Site, kdminer.com ®, you agree to abide and be bound by the Site's terms of use and Privacy Policy, which prohibit commercial use of any information on the Site. Click here to email your questions, comments or suggestions. Kingman Daily Miner Online is a proud publication of Western News&Info, Inc.® All Rights Reserved.


Software © 1998-2016 1up! Software, All Rights Reserved