The Kingman tourism Web site has better photographs and more links to local Internet sites, tourism director Kristi Lee said.
The Powerhouse Visitor Center and the Web site are part of the Kingman Area Chamber of Commerce tourism activity partially funded by the city of Kingman and grants from the Arizona Office of Tourism
During his recent report to the Kingman City Council, tourism consultant Roger Brooks said Kingman was difficult to find on the Internet.
Asked about Kingman, one of the individuals researching the area for Brooks said he found the city, "Only after I searched on a map of Arizona."
Brooks said Kingman needs more visibility on the Internet with links to major attractions such as the Grand Canyon, so that the city can "get on the radar screen."
Brooks said he asked his two researchers about the Grand Canyon and Las Vegas.
Neither had thought of Kingman as being close to either.
Yet, Las Vegas and the Grand Canyon are two of the most visited places in the world.
Kingman lies between the two.
"The common areas of interest in Northern Arizona were the Grand Canyon, Sedona and Lake Powell, and Kingman gets lost," Brooks said.
"Kingman did not come up in either family's planning efforts."
Another researcher, he added, commented that she would not go to Las Vegas from Phoenix by car "because of the long desert drive." The same woman said she would drive from Phoenix to Flagstaff, Sedona, Page and the Grand Canyon.
The Arizona Office of Tourism Web site includes Northern Arizona as a geographical area, the major attractions being Sedona and Flagstaff.
The Central Arizona area concentrates on Prescott and the White Mountains.
Even Laughlin, Nev., was difficult for the researchers to find on the Internet.
And Oatman came up "by accident" one researcher told Brooks.
Linking the variety of Kingman-area attractions and a calendar of events on Web sites would cross sell area activities, Brooks said.
A short search of Kingman web sites did not show links to Andy Devine Days, the Kingman Air and Auto Show, the Route 66 Fun Run or the softball tournaments, he added.
Community events should follow a common community theme, he said.
"Make sure your marketing materials are good enough to close the sale," said Brooks.
City Manager Roger Swenson said the work of Brooks and Destination Development pointed out the need to improve the marketing of Kingman as a tourist destination.
"The Brooks study helped a lot of local folks realize that tourism is economic development," he said.
Kingman Web sites can be found at www.kingmantourism.org, www.kingmanchamber.org, www.ci.Kingman.az.us or www.Arizonavacationvalues.com.