KINGMAN - A cowboy in a pink shirt. It's not something you'll see everyday, but pink will be the color you'll see all over the Andy Devine Days Rodeo.
The Kingsmen and Kingman Regional Medical Center partnered to sponsor the campaign at the Sept. 28 rodeo at the Mohave County Fairgrounds, 2600 Fairgrounds Blvd.
The national campaign raises funds and awareness for breast cancer research. Terry Wheatly, entrepreneur and breast cancer survivor, created the campaign in 2004 and passed the million-dollar fundraising mark last year.
This is the first year the Andy Devine Days Rodeo has been a part of the campaign.
"We've been working for over a year towards being involved in this," said Dr. Bob Rose, Kingsmen president. "There was a strong desire by all of the Kingsmen to become involved and raise funds for breast cancer research, and raise awareness in the community."
The Kingsmen contacted KRMC regarding the partnership for the campaign, said Jamie Taylor, KRMC director of development and public relations. With the partnership, most of the funds raised will be local.
"Everyone in the community has either been directly affected by cancer, or knows someone who has," Rose said.
About $5,000 of the donations will go to the KRMC Cancer and the Kingman Cancer Care Unite, Rose said. The remaining portion will be donated to the national organization, Susan G. Komen for the Cure.
"We hope this program will help to bring awareness to our community about the importance of early prevention, detection and treatment of cancer," Taylor said. In support of the program, everyone, including contestants and contract personnel, are encouraged to wear pink to the Sunday performance of the rodeo. The Andy Devine Days Rodeo begins at 1 p.m. on Sept. 27 and 28 at the Mohave County Fairgrounds.
The Kingsmen are partnering with Corral West on Sept. 25 for an additional fundraiser. They will host a cow-plop bingo in the parking lot of the store, with 50 percent of the proceeds going to breast cancer research, and the remaining amount going to the winner.
For more information or to register for the cow plop, contact Rose at (928) 727-0808.