KINGMAN - He's been an outlaw most of his business life, so Jerry Boyd has no qualms about packing up his mattresses and moving on down Stockton Hill Road to relocate Boyd's Outlaw Sleep Centers in the Frontier Plaza.
Boyd was a sales trainer for Serta when he started selling mattresses out of the back of his truck at flea markets in Phoenix. He had name brands at "outlaw prices." That's how he trademarked the name.
Boyd opened his first store in Mesa in 1986, took a break and then established Boyd's Outlaw Sleep Center in Kingman in 2004.
"I used Outlaw and everybody said, 'Don't use that name. You'll be sorry.' Well, it worked out," Boyd said. "We do big numbers, about a $1 million a year out of 1,700 square feet."
That's one of the reasons Boyd decided to leave his store at 3930 Stockton Hill Road where he'd been for 10 years.
"I think this is dead up here," he said. "We've outgrown it. It's small and my triple-net (owner-paid) warranties are up. Down there it's all brand new. I've got to do it."
Boyd is taking 4,000 square feet of retail space currently under renovation at 3124 Stockton Hill Road, next to Sears. It was formerly Dairy Queen.
He'll be able to bring in 15 more mattress sets and display complete bedroom ensembles, and his rent will only increase by about $700 over the $5,000 he was paying at his previous location. The landlord is also giving him six months of free rent and paying for carpet and paint.
Boyd said he expects to open on April 1. His current lease expires at the end of March.
He's more worried about people learning of his new location than he is about competitor Mattress Firm opening a store a few blocks away.
"We're a family-owned business," said Boyd, whose family has lived in Kingman for about 60 years. He runs the store with his wife, Lynda, and son, Cody. "We care about our employees."
Because Boyd is an independent dealer, he doesn't have a corporation setting prices.
He can take a truck to Los Angeles and bring a bedroom set back to Kingman in a week, or even a couple of days, compared with six to eight weeks for shipping from other places. And Boyd's Outlaw delivers for free.
"We're going to keep our customer base," Boyd promised. "We've got humble beginnings to a multimillion-dollar business. Nobody is on commission, helping keep the prices low."
Boyd's specializes in premium mattress brands such as Serta, Stressopedic and Southerland.
Boyd's Outlaw Sleep Centers has donated hundreds of mattresses to charitable causes in Kingman, including Cornerstone Mission, Men's and Women's Abuse Center, St. Vincent de Paul, Red Cross and Salvation Army.
The store received the Daily Miner's Reader's Choice award for best mattress store in 2013.