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The message from Moms Demand Action is clear, though most open carry shoppers pack sidearms, not assault rifles.

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Gun control advocates target Smith's

A gun-control group is taking aim at Kroger grocery stores with a volley of social-media attention and protests around the country. Moms Demand Action for Gun Sense in America, a self-advertised "non-partisan grassroots movement to mobilize moms and families to advocate for stronger gun laws," launched their #GroceriesNotGuns campaign to ask Kroger to prohibit open carry at its supermarkets.