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Thu, Nov. 21

Colorado River Ford to open expanded dealership

Colorado River Ford of Kingman will open its expanded dealership on Feb.


The new, 42,000-square-foot facility is at 3601 Stockton Hill Road.

"Our greatest accomplishment in 2003 is bringing the new dealership to Kingman," Bo Wiley said.

"It brings a state of the art facility geared to provide complete satisfaction in sales, parts and service to our customers.

Wiley is the dealer and head of Wiley Auto Group with Ford dealerships in Needles and Bullhead City.

The Wiley Auto Group also owns a Chevrolet dealership in Needles.

Every phase of the new facility is designed to enhance customer satisfaction and increase the choices available.

The service and parts departments have increased in size, inventory, and equipment with added trained and experienced staff.

The $250,000 original parts and accessories inventory is housed in expanded space four times larger.

Tires, bed liners, batteries and accessories will be available at competitive prices.

"We will have enough room and bays to get customers in and out quickly for oil and lube service," Wiley said.

"An automated car wash will allow us to deliver clean cars to the customers."

The increased space will allow service of recreational vehicles and heavier trucks.

Service Director Steve O'Mara hired additional ASE and Ford Master Certified technicians to assure customers get proper service.

The 7.5-acre site will hold about twice the current vehicle inventory to add more choices for area buyers.

Chris Gordon, general sales manager, has increased the sales force to 15 people.

Forty hours of formal sales training prior to actual time on the sales floor is required.

Colorado Ford's team is trained to provide information on Ford, Lincoln and Mercury products.

The 5,000-square-foot showroom will hold six vehicles.

The two-story sales tower includes finance and insurance, sales consultants and managers located around the showroom.

A comfortable and friendly customer waiting room off the showroom provides a welcome atmosphere.

A child's playroom is next to the waiting room.

Wiley said Kingman is a stable and growing community with a good mix of buyers.

The stable community and settled infrastructure of the county seat helped him decide to make a major investment in a new Kingman Ford dealership.

"Kingman has room to grow and a desirable year-round climate," Wiley said.

"There is land to grow, a stable population of people and a diverse workforce."

The Wiley Auto Group purchased the Needles dealerships in 1994 and closed the purchase of the Kingman facility in 1999.

The current facility has been in operation at Stockton Hill Road and Airway Avenue for 25 years.

Wiley said the management, service and sales team at Colorado River Ford brings varied and extensive experience in the auto business to Kingman.

Issues, concerns and problems can be brought to the public relations department, to general manager Richard Johnson or to Wiley.

"It is important to have on board people who know the auto business from different kinds of successful experience, Wiley said.

"We are proud of our new dealership and want our customers to feel the same."

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