Promote Kingman Initiative develops first in a series of videos
KINGMAN – Stephen LeSueur has produced a 26-minute video to promote Kingman as a desert vacation destination with a focus on the amenities and attractions within driving distance.
The video, “Jim Hinckley’s America: A Trek along Route 66,” is narrated by local historian and Route 66 ambassador Jim Hinckley, and is the first in a series of projects being developed through the Promote Kingman Initiative.
The video will be released on DVD in the next week to 10 days, said LeSueur, founder of MyMarketing Designs in Portland, Maine.
His company developed several innovative projects for the Promote Kingman Initiative that has caught the attention of other communities looking at using tourism as a catalyst for economic development and historic district revitalization.
“Six months ago, we met and decided to use his (Hinckley’s) knowledge and connection with Route 66, so that we could join forces to promote the area and make it more of a destination,” LeSueur said Wednesday.
The video’s target is two-fold: One is to hit countries with Route 66 associations such as the Netherlands, Czech Republic, Australia and Japan; and the other is to bring awareness to local residents who may not know about tours of Desert Diamond Distillery at Kingman Airport, Black Bridge Brewery in downtown Kingman, and Keepers of the Wild animal sanctuary 30 miles away in Valentine.
“It hasn’t been presented in a way for them to soak it in,” LeSueur said.
The video took 300 to 350 hours to produce, all of it on LeSueur’s time and with $8,000 worth of equipment, he said. The editing process is close to 30 minutes for every minute of video.
It uses postcards, historical photographs from the Mohave Museum of History and Arts and video of Kingman attractions to highlight the area as a destination.
The project was sponsored by Grand Canyon West, Kingman Visitor Center and Ramada Kingman, with additional assistance from Route 66 Association of Kingman.
Hinckley has gone to the Kingman Chamber of Commerce for $500 in funding, and Chamber CEO Gregg Martin said he will bring it to the board. The Chamber and Kingman Visitor Center could use the video for marketing purposes.
The video can be viewed at https://promotekingman.com/.
A second video is under development to profile Grand Canyon Caverns, a popular Route 66 destination, and a third video will highlight the history and attractions along Route 66 in Arizona.